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Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012
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Citation

Erofeev and Patterson (2012a, March 26). From terabytes to archetypes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes